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Serious Goals,
Playful Experiences

We turn your serious processes into playful experiences. — or bring your own game concept to life. From training and onboarding to custom-built games, we make it all fun, effective, and unforgettable.

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Why Gamification

Bored

Stop Losing Your Audience to Boredom

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Traditional training, onboarding, and customer interactions are often passive, leading to low retention and "check-the-box" participation. When people aren't engaged, your message — and your investment — is wasted.

From Participation to Passion

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Motivation isn't just about willpower; it's about design. We move beyond simple points and badges to create immersive experiences that tap into intrinsic human drivers, making your processes feel like progress rather than chores.

ROI-Driven Play

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We don't just build fun things. We bridge the gap between business objectives and user experience — combining behavioral psychology with bespoke technology to drive measurable action and lasting loyalty.

What We Do

Gamification

We turn learning, challenges, and processes into playful, meaningful experiences that drive real action.

Visual Design

Beautiful, intuitive, and on-brand — our designs bring clarity, delight, and story to every screen.

Development

Custom, scalable, and rock-solid — we build playful experiences that run smoothly on any platform.

Projects & Clients

Including credit companies, creative agencies and learning providers

MasterCard Gamification Project
Client

In order to engage users with MasterCard's knowledge about credit we created a learning platform tailored specificallyto the client's requirements with complete implementation of the client's branding and learning data.

Ail Agents
Client

AIL Agents is an AI project for the Israeli Ministry of Education, where four specialized agents evaluate student research assignments in geography, history, science, and art, providing structured feedback from each discipline’s perspective.

The Gates Of Jerusalem
Client

Gates of Jerusalem is an educational digital board game about exploring Jerusalem, collecting sacred verses, and using cooperation between traditions to open the city’s gates.

Pheonix Thoughts
Client

Phoenix Thoughts is an interactive emotional-support experience designed to help children process trauma through gentle play, symbolic storytelling, and visual transformation. Built around a wounded phoenix and its recovering world, the project turns inner healing into a clear, magical journey of care, growth, and renewal.

The 4th Quarter
Client

A gamified civic questionnaire created with The Fourth Quarter, designed to reveal where people from different parts of Israeli society actually agree. Through playful interaction and clear visual feedback, the experience turns polarization into curiosity, mapping shared ground instead of only exposing division.

ChallengeBot
Client

ChallengeBot is a creative AI challenge platform where players try to solve unusual scenarios with a single message, while the bot evaluates whether their answer truly works. It turns problem-solving, lateral thinking, and experimentation into a playful “beat the bot” experience.

Games You Can Play

Ail Agents
Client

AIL Agents is an AI project for the Israeli Ministry of Education, where four specialized agents evaluate student research assignments in geography, history, science, and art, providing structured feedback from each discipline’s perspective.

ChallengeBot
Client

ChallengeBot is a creative AI challenge platform where players try to solve unusual scenarios with a single message, while the bot evaluates whether their answer truly works. It turns problem-solving, lateral thinking, and experimentation into a playful “beat the bot” experience.

Games With Serge
Client

Forest Education – Games with Sergio is a playful learning platform for educators, built around forest-school principles, game creation, and hands-on facilitation. We designed a warm digital space where teachers and guides can learn how games work, invent their own activities, and bring more movement, curiosity, and pedagogy into the field.

NUMBERS

Projects

24

Users

31M+

Years of Experience

16

Features

We combine AI, gamified design, and a boutique-level experience to bring your project to life from start to finish

Client Centric

With our Client-Centric focus, every developed element is designed around you—your goals, your pace, your rewards.

Innovative Approach

Experience our Innovative Approach powered by AI, where smart tech transforms routine actions into fun, personalized challenges.

Boutique Agency

Stand out with personalized strategies and hands-on support, tailored to fit your unique needs.

The Team

Our edge is a unique combination of technology, design and product management

Amir Joseph Yaari

Amir Joseph Yaari

Technology & Game Design

Amir wrote his first lines of code at age 9 and has been building digital experiences ever since. In 2011, he co-founded SoulBounds, a social app platform that reached over 30 million users worldwide. Since then, he has led creative technology projects at the intersection of play, learning, behavior, and meaning. As the founder of Heyouka Creative Technologies, Amir works with companies, educators, and organizations to turn serious goals into playful, impactful experiences — from civic engagement platforms and learning games to AI-driven interactive systems.
Meshi Rein

Meshi Rein

UI/X Design

Gal Rosenberg

Gal Rosenberg

Branding & Storytelling

Edo Cedar

Edo Cedar

Senior Programmer

Questions & Answers

Why does my business need this?

Gamification has been proven to increase engagement, retention, and motivation across industries. Whether you're training employees, onboarding customers, or running a loyalty program — turning your process into a game makes people want to participate, not just comply.

What kind of businesses is this good for?

From Fortune 500 companies to startups, nonprofits to education platforms — any organization that needs to change behavior, teach something, or motivate people can benefit. We've worked with financial institutions, creative agencies, civic organizations, and learning providers.

What challenges can gamification help solve?

Low engagement in training programs, poor onboarding completion rates, lack of customer loyalty, disengaged employees, complex processes that people avoid — gamification transforms these pain points into opportunities for delight and action.

I have a great idea for a game, is it enough?

A great idea is the spark! We work with you to develop it into a fully realized, strategically sound, beautifully designed, and technically robust experience. From concept validation to launch and iteration, we are your creative and technical partners.

Contact Us

Get in touch and we'll organise a time for a quick chat about your idea. Want to see how we can help you achieve your goal? Contact Us.

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